Objectives:

1. Increase website traffic through regular, engaging content.
2. Improve search engine rankings by optimizing blog posts and marketing emails for SEO.
3. Establish Austin Film Crew as an authority in the film industry.
4. Engage and retain the audience with valuable and relevant content.
5. Drive conversions and generate leads through targeted marketing emails.

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Scope of Work:

Content Creation:

• Write weekly blog posts covering industry news, crew activities, success stories, and relevant topics.
• Develop compelling marketing emails that highlight key events, projects, and updates from Austin Film Crew.

SEO Optimization:

• Research and incorporate relevant keywords into blog posts and email content.
• Ensure all content follows SEO best practices, including proper use of headings, meta descriptions, and internal linking.

Audience Engagement:

• Create content that is tailored to the interests and needs of the target audience.
• Use engaging headlines, visuals, and calls to action to capture the audience’s attention and encourage interaction.

Performance Tracking:

• Monitor the performance of blog posts and marketing emails using analytics tools.
• Adjust content strategies based on performance data to continually improve results.

Collaboration:

• Work closely with the Austin Film Crew team to gather information and insights for content creation.
• Ensure all content aligns with the overall branding and messaging of Austin Film Crew.

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Quantitative Results:

• Increased Website Traffic:
  • Achieved a 35% increase in website traffic within the first three months of implementing weekly blog posts and marketing emails.
  • Generated over 10,000 new visitors to the website in the first quarter.
• Enhanced Social Media Engagement:
  • Boosted social media views by 50% through targeted content promotion.
  • Increased the number of social media followers by an average of 25% across all platforms.
• Improved SEO Rankings:
  • Elevated the website’s search engine ranking for key industry-related terms, resulting in a 40% increase in organic search traffic.
  • Secured top 10 search results for 15 targeted keywords.
• Lead Generation:
  • Generated 250+ new leads through effective call-to-action strategies in blog posts and marketing emails.
  • Achieved a 20% conversion rate on leads generated from marketing emails, leading to substantial business growth.

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