Objectives:

• Create a compelling Nike spec commercial using generative AI technologies.
• Ensure all content aligns with Nike's brand guidelines and messaging.
• Demonstrate innovative use of AI to produce high-quality, engaging content.
• Envision and execute a cohesive storyline that resonates with the target audience.
• Showcase proficiency and confidence in using generative AI for content creation.

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Scope of Work:

• Brand Alignment:
  • Adhere strictly to Nike's brand guidelines, ensuring consistency in visuals, messaging, and tone.
  • Incorporate Nike’s values and ethos into the commercial to maintain brand integrity.
• AI Prompting and Guidance:
  • Use generative AI tools to create visual and textual content for the commercial.
  • Provide clear and precise prompts to the AI to generate desired outputs.
• Storyline Development:
  • Envision a compelling and cohesive storyline that highlights Nike’s brand message.
  • Develop detailed scenes that align with the overall story and Nike's brand identity.
• Content Creation:
  • Utilize generative AI to produce high-quality visuals, animations, and text for the commercial.
  • Ensure the AI-generated content meets high standards of quality and creativity.
• Innovation and Proficiency:
  • Demonstrate the innovative use of generative AI in content creation.
  • Showcase confidence and expertise in working with the latest AI technologies to produce professional-grade content.
• Review and Refinement:
  • Review AI-generated content to ensure it aligns with the envisioned storyline and brand guidelines.
  • Make necessary adjustments and refinements to achieve the desired final output.

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This approach ensured the creation of a high-quality Nike spec commercial that not only adhered to brand guidelines but also showcased the innovative application of generative AI in content creation.