Objectives:

• Enhance the visual appeal of billboard and in-store print content to attract and engage customers.
• Ensure all content aligns with Payless Shoes’ brand guidelines and marketing strategies.
• Highlight the features and styles of the summer collection effectively.
• Maintain consistency in design and messaging across all marketing materials.

‍

Scope of Work:

• Content Editing:
  • Edit and enhance images for billboard advertisements, ensuring high resolution and visual impact.
  • Edit in-store print materials, including posters, banners, and display signs.
• Design Consistency:
  • Ensure all edited content aligns with Payless Shoes’ brand guidelines, using approved colors, fonts, and logos.
  • Maintain a consistent visual style across all billboards and in-store prints.
• Feature Highlighting:
  • Emphasize key features and styles of the summer collection in all marketing materials.
  • Use design techniques to draw attention to promotional items and special offers.
• Quality Assurance:
  • Conduct thorough reviews of all edited content to ensure it meets high standards of quality and accuracy.
  • Make necessary revisions based on feedback to achieve the desired outcome.
• Collaboration:
  • Work closely with the Payless marketing team to ensure alignment with overall marketing strategies.
  • Coordinate with print vendors to ensure the final materials are produced to the highest quality standards.

This detailed approach ensured that all billboard and in-store print content for Payless Shoes' summer collection was visually appealing, on-brand, and effective in driving customer engagement and sales.