Objectives:
- Capture and highlight key moments and personalities at SOHO House and Nike events during SXSW.
- Showcase the essence and energy of the events, including musical performances, artistic showcases, panel discussions, and fitness activities.
- Promote Nike’s brand through engaging content that reflects their sponsorship of events such as the Nike Run Club and Sunset Yoga.
- Create a comprehensive visual narrative of the Porsche SXSW launch party.
- Ensure all content aligns with the branding and marketing goals of SOHO House, Nike, and Porsche.
Scope of Work:
Event Coverage:
- Capture high-quality photos and videos of musicians (e.g., Questlove, The Black Keys, etc.), artists, panelists, and attendees.
- Document Nike-sponsored events, including the Nike Run Club and Sunset Yoga sessions.
- Cover the Porsche SXSW launch party, highlighting key moments and guest interactions.
Content Creation:
- Design graphic posters for web and social media platforms to promote the events.
- Edit and produce three final videos showcasing the entire week of events, with a special focus on Nike's involvement.
Post-Production:
- Edit photos and videos to ensure high quality and alignment with brand aesthetics.
- Incorporate brand elements and messaging into all graphic designs and videos.
- Deliver final assets in multiple formats suitable for web, social media, and other promotional channels.
This comprehensive content production required meticulous planning, capturing, and editing to deliver assets that resonated with the target audience and met the high standards of both brands.
